Hi guys! Today, we’re going to go through my process for the best homepage design for service business websites. My name’s Chris, and I run Andrew Digital. I design websites for service-based businesses across Australia. Over the last couple of years, I’ve developed a recipe for how I go about creating the copywriting for the homepage of my clients’ websites. So, I’m going to show you that today.
It’s an eight-stage layout, with eight different sections that I always include in the homepage. These sections are strategically ordered to guide the customer’s journey as they scroll through the page. The goal is to educate and convince them that our client’s company is the right one to fulfill their needs.
Section 1: The Header Section The header section is the first thing visitors see when they land on the homepage. It features a concise main heading that explains what the company offers, what they do, and who they are. We also mention the specific areas where they provide their services. Capturing visitors’ attention within the first five seconds is critical, and the copywriting plays a key role in achieving that.
Section 2: The Pitch Section In the pitch section, we expand on the main heading and provide an elevator pitch about the business. This section gives more details about who they are, what they do, and how they can help their customers.
Section 3: Our Services Section We always include a section dedicated to showcasing the company’s services. We list at least three to six key services, each with a brief description. We provide a “Read More” button that links directly to the dedicated services page. This ensures that visitors can learn more about each service. We keep the number of services limited to avoid overwhelming visitors with too many options.
Section 4: Testimonial Section Testimonials are essential for building trust. We include at least one testimonial on the homepage, preferably on every main page of the website. If possible, we use testimonials that are relevant to the specific page’s content. For instance, if there’s a page dedicated to septic tank pump outs, we’ll include a testimonial that specifically mentions that service.
Section 5: Benefits Section The benefits section focuses on the advantages that the company’s services bring to their customers. We highlight specific benefits and how they make the customers’ lives easier. For example, we may mention how the company ensures that every project, regardless of its complexity, is done right. We also highlight any special offers or additional services, such as discounts for multiple tank pump outs or emergency services.
Section 6: Process Section The process section outlines the simple steps involved in working with the company. It serves as a reminder to potential customers of how straightforward the process can be. From making an inquiry to booking an appointment, completing the job, and making the payment, we break down the process into clear steps.
Section 7: Additional Information In some cases, it’s beneficial to include specific additional information that addresses common questions or concerns. For example, we may provide details on how the company properly disposes of liquid waste. This information helps alleviate any doubts or concerns potential customers may have.
Section 8: Call to Action At the very bottom of the homepage, we always include a strong call to action. This encourages visitors who are still on the fence to take the next step and contact the business for their services. Sometimes, people just need that extra nudge to make a decision, and the call to action serves that purpose.
That’s it! That’s my process for creating effective homepages for my clients. I hope this has been helpful and provided insight into why we structure the pages in this way. If you have any questions, feel free to drop them in the comments below. Thank you! #webdesign #homepage #services
Digital Marketer - Owner of Andrew Digital